Saturday 23 March 2013

How life should be











Joseph Christian Leyendecker (23rd March 1874 – 25th July 1951)

Facts about J.C. Leyendecker:
  • He was renowned for his hunky menswear advertisements, famously pants and “long johns” for the Cooper Underwear Company, better known today as Jockey.
  • Charles Beach (1886-1952) was the original model for another of his clients "Arrow Collars" and became J.C.’s assistant, business agent and lover - a relationship that lasted for almost 50 years.
  • At his funeral, one of the pallbearers was was Norman Rockwell, who by that time had succeeded J.C. as the Saturday Evening Post cover artist and eventually America’s favorite illustrator.

No comments:

Post a Comment

Please leave a message - I value your comments!

[NB Bear with me if there is a delay - thanks to spammers I might need to approve comments]